In this case, focus your attention on generating high traffic volume (with content marketing, for example) and aiming for a moderate conversion rate. If you own a SaaS business, you might find yourself wondering about the best strategies to convert free trial users into paying customers. Either way, have one email that affiliates know to contact when needed.
The start of new partnerships can be rocky, but the reward is more than worth the risk. Every great partnership starts somewhere, so why don’t you help make sure your latest partnership starts on the right footing. If you find affiliates without any conversions, it’s best to reach out and see how you can help. Also consider other communication channels such as online groups or forums. These types of communication channels provide a more convenient and casual space for affiliates to come together, fostering a digital community. To make the most of your affiliate relationship, make communicating easy.
Revisit Your Onboarding Process
Secondly, promotional content with your company’s logo, colors, font, or brand images will be easily recognizable, which builds consistency among the affiliates’ followers. Affiliate onboarding is easily one of the most overlooked aspects of running an affiliate program. It requires a willingness to be proactive and support your partners so that they can see success at the end of the tunnel. Even implementing a few of these strategies above will give you a leg up on your competitor’s affiliate programs and make your partnership with affiliates that much stronger.
Make sure to weigh these pros and cons when building your own affiliate marketing program. Familiarize yourself with the most convenient payout methods (pay-per-sale, pay-per-click, pay-per-lead). A practical commission percentage depends on a few elements, such as customer acquisition and retention. Compare how much commission your competitors are offering for the same products. Offering higher commission rates for a limited time could also make your brand a more exciting option. Running your own program entails the use of an affiliate tracking SaaS solution.
Implement Location Specific Affiliate Programs or Offers
Consider offering affiliates a sign-on bonus as an incentive to join your program. Additionally, consider offering a bonus for their first sale to motivate them to start promoting your products or services right away. Having a roadmap gives your recruits greater confidence by making the affiliate onboarding process https://www.xcritical.com/ go more smoothly, but it also ensures they don’t have to reach you with every query or concern. Make a list of all the things you want affiliates to learn or do during the onboarding process and use it as a checklist. In addition, affiliate onboarding is important for the growth of your affiliate program overall.
These “brick and clicks” can also avoid operational costs such as postage and returns, resulting in increased margin and profitability. Click and collect enables customers to forego dreaded delivery charges, can often get merchandise the same day (or even hour), and avoid missing delivery windows if they’re not available to be at home. Passing this data via API can be very straightforward if both your key partners and your network or tech management solution are prepared to receive and action the data.
Proven Ways to Grow Traffic, Sales, Revenue, and ROI in CJ Affiliate Network
They may give a tour of your building, take employees out to lunch, give a brief overview of the company history or even conduct a required training session. New employees will feel good if they know that superiors are making time for them during their first days and weeks on the job. While it might feel like you’ve crossed the finish line, the reality is that the most critical steps lie ahead. Sending over the program terms and having your partners accept them is just the beginning. But if you’re ready to expand your business to another level, you might want to consider building your own affiliate program. This would not only grow more traffic to your domain but it would also give you an opportunity to take control of all your transactions, affiliates, and commissions.
They provide affiliates with step-by-step instructions and in-depth knowledge, ensuring a strong foundation. Every affiliate is different and you want to make their affiliate onboarding experience as personalized as possible. A guide is also an excellent opportunity to offer brief training on utilizing their affiliate affiliate onboarding services and who to reach if they have any difficulties. Incentives offer encouragement to affiliates to join your program and promote your business. Create a bonus or commission-boosting incentive scheme that offers affiliates the chance to generate conversions within the first 30 days of joining your program or so.
Define Your Target Affiliate
Ideally, they’d be colleagues rather than direct managers or supervisors so that newbies feel comfortable asking them about the culture and team. The best affiliate marketing products are the ones that work within your niche as an influencer. If you are looking to be an affiliate marketer, try choosing a product that you know about – or that you are interested in.
- Data needs for this strategy vary depending on how you’ve set up your programs.
- While your new affiliates might know how to make content for their given audience, they will need material from you for promoting your products or services.
- Embracing a diversified affiliate program enables this omnipresence but to convert your target audience, you need to vary the partner types you work with to appear across their entire path to purchase.
- Choose buddies who are positive role models and are excited to show new employees the ropes.
- Running an effective affiliate marketing plan takes work—a whole lot of it.
So, if sales and trends are so strong, why focus additional attention on partnership? After all, many marketers have traditionally viewed affiliate as a set-and-forget channel. Research shows that one in four brands are driving 30+% of their TOTAL revenue through partnerships. Commissions are a huge point of leverage for aligning partner interests to your own. If you want to achieve greater growth, it pays to work directly with your partners to setup diverse commission strategies that align to your specific goals. Another great way to get started with this is to create a personalized landing page for each affiliate using our affiliate landing pages pro-add-on.
Boiled Down to Value, Programmatic Looks More Like … Affiliate?
Send new affiliates a personalized welcome message expressing how excited you are about the new partnership. Include a sample of your product or give them access to an exclusive free trial. Affiliates can use this to get a feel for your offering before they start creating affiliate content. Although guides are very helpful, even the best ones won’t cover all questions or problems your affiliates might have.
By offering a significant incentive increment, you also further encourage click and collect because your partners will have the opportunity to pass on more of the additional revenue to the end user. The following diagram illustrates the concept using a 6% standard commission rate and an 8% rate for click and collect. For brick and click retailers, in-store pickup is a great benefit to offer in order to compete more effectively against online only businesses.
Affiliate Marketing for eCommerce Brands: What, Why, and How
Gain the freedom, time and financial means to do more of what you love. If you have remote employees, onboarding them may look a bit different. Encourage them to socialize with other team members through email, chat or video calls. Use screenshots or screen shares for training, allow easy access to important documents and check in frequently. Nobody wants to start their first days or weeks overwhelmed at a new job. To keep new hires happy and increase their chances of success, assign tasks with the expectation that it will take three, six and nine months to complete them.
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Helping new affiliates successfully complete their first sales can build confidence for when they’re out on their own. These six affiliate marketing strategies are just a small sample of the approaches you can take to drive more sales from affiliate. Their relevance to your business will depend on the unique circumstances of your business.
Think About Everything from the Affiliate’s Perspective
In the long term, being straightforward and fair will benefit all parties. Provide personalized support and incentives that drive their success (and yours too). Although the welcome message can contain all the essential information, there is probably still a lot you can inform affiliates to get them rolling. Additionally, this is a perfect opportunity to let affiliates choose whether or not they want to meet you individually. Post-Sign-up, an affiliate will get a welcome email with their referral link and temporary password.